Online Video Strategy, Documentary Profile, TV-Ad
BRIEF: Communicate the unique values of presidential candidate Irmgard Griss through an online video campaign, as well as in a TV-ad.
CONCEPT AND EXECUTION: After defining the core values and distinguishing factors of Irmgard Griss, we developed 30+ online video formats of which around 10 found its way into production. The videos were published on Youtube and Facebook and accompanyied and extensive campaign in Austria's 2016 presidential race. A candidate's profile was published as the campaign's highlight one week before the election.
Director: Manuel Gruber / Michael Rottmann
DoP: Michael Rottmann
Production: Manuel Gruber